Pop-Ups: turning underused spaces into public places for Victoria Park.

About the BRZ

Formed in 1997, The Victoria Park Business Improvement Area (BIA)* is a not-for-profit business association that represents more than 350 merchants and businesses in the community of Victoria Park. Governed by a volunteer Board of Directors, the BIA works to promote and improve the area, and is an advocate for important community issues.


Victoria Park is located in the Beltline just south of the downtown core, with boundaries roughly extending east to west from 6th Street SE and 2nd Street SW, and north to south from the CPR tracks near 10th Avenue to 17th Avenue S.


Membership is automatic for business falling within the BIA boundaries.




  • To maintain our unique heritage while evolving into a world class urban community in which businesses thrive and prosper.
  • To become a destination area for Calgarians and Citizens of the World to enjoy.



  • Advocate for change and development that creates a high quality urban environment for all.
  • Communicate, coordinate and collaborate with key stakeholders and interest groups to affect positive social, environmental and economic development.
  • Fulfill our mandate as prescribed by our bylaws:
  1. Improve, beautify and maintain property in the area;
  2. Redevelopment of underutilized and/or vacant areas;
  3. Maintain historical character and assets;
  4. Promote the BIA as a business and/or shopping area.


The BIA receives its funding through a levy applied to business tax assessments within the district. All levies are collected on behalf of the BIA by The City of Calgary. It is important to note that while the City collects on behalf of the BIA, the City does not fund BIAs; they are funded solely by contributions from member business owners.


Board of Directors

The Board of Directors is the main decision-making body for the BIA, acting as the voice for all businesses in this area. Any rate-paying member of the Victoria Park BIA can sit on the Board of Directors. Nominations for the Board are received from the membership prior to the Annual General Meeting (held in November of each year) with rate-paying members electing the Board of Directors at the AGM. Directors are elected for a two-year term, serving a maximum of three consecutive terms. A minimum of nine to a maximum of fifteen members are elected to the Board.


The Board of Directors meets monthly, typically at noon on the third Thursday of the month for discussion of the general operations and various issues affecting the area.


2016 Board Members:

Tania Franklin, Forman's Fashion Group

Amber Morrison, PAL Insurance

Gary Braun, First West Law

Nader Hammoud, Shoppers Drug Mart

Maria Elena Hoover, ARCHEloft

Geoff Allan, Bottlescrew Bill's & Buzzards

Ali Zaidi, Royal Bank of Canada

Jeanine Zanewich, ATB Financial

Chair: Scott Roberts, Elbow River Casino

Vice Chair: Kevin Booth, Yuk Yuks Comedy Club

Secretary: Werna Maurer, Hotel Arts

Treasurer: Peter Reichhart, Printy Rubber Stamp


For more information about the current Board of Directors, the nomination process, or how to get involved in the Board, please contact us.


Committees of the Board

BIA members unable to commit to sitting on the Board of Directors but who still wish to have direct input into BIA operations can still get involved through the Committees of the Board. Committees typically meet less frequently and they deal with more specific issues and projects.


Current Committees:

By-Law Committee


For more information on current committees or on how to join a committee, please contact us.



Please feel free to peruse Victoria Park BIA’s existing By-Laws (last amendments made in November 2006) located on the left-hand column of this page. Please note that the by-laws are currently being revised - May 2016.


*In July of 2016, the Victoria Park BRZ underwent a name change to the Victoria Park BIA (Business Improvement Area or Association). This change was implemented by the Province of Alberta under the Municipal Government Act to better align with business associations across North America.